About The Cupcake Princess

Where Sweet Dreams Come to Life
At The Cupcake Princess, we believe every moment deserves a little magic — and a lot of butter icing. What started as a humble cupcake stall has grown into one of Sydney’s most beloved dessert destinations, known for handcrafted creations, heartfelt service, and just the right amount of sparkle.
💫 From Corporate Hustle to Cupcake Royalty
Founder Carissa Lake swapped her high-pressure career in financial markets for flour, butter icing, and fun. In 2004, she began selling cupcakes at the Entertainment Quarter markets — and they quickly became the talk of the town. One stall turned into a flagship store in Waverley, and today, The Cupcake Princess is a go-to for joyful desserts and unforgettable memories.
🧁 Made Daily, with Love
Everything we offer is baked fresh daily in our nut-free kitchen using only the finest ingredients. From cupcakes and cookies to brownies and gelato, every treat is crafted to delight — whether you’re planning a party or simply treating yourself.
🍰 Explore Our Sweet Collection
More than just cupcakes — we create unforgettable moments.
- Cakes – Designed to dazzle for birthdays, baby showers, anniversaries, and everything in between.
- Cupcakes – We produce the best cupcakes for customers young and old: available in classic, deluxe, and themed varieties.
- Cookies & Brownies – Buttery, fudgy, melt-in-your-mouth treats, handmade with the finest ingredients. Available in store.
- Gelato – Creamy, artisanal Italian gelato crafted fresh on site — the perfect cool indulgence.
- Cupcake Decorating Kits – All-in-one kits for creative fun at home or parties.
- Weddings – Elegant, show-stopping cakes and dessert tables to make your big day unforgettable.
- Corporate Catering – Branded cupcakes and treats for your corporate event. Regular cutomers Qantas, Amex, Optus, Mastercard, and more.
💗 Giving Back, One Cupcake at a Time
We believe in using our business for good. That’s why we support the Sydney Children’s Hospital and Westmead Children’s Hospital, spreading smiles where they’re needed most.
✨ Join Our Royal Family
Become part of our community to receive exclusive treats and special offers that are too sweet to miss.