About The Cupcake Princess
Where Sweet Dreams Come to Life
At The Cupcake Princess, we believed every moment deserved a little magic — and a lot of butter icing. What started as a humble cupcake stall grew into one of Sydney’s most beloved dessert destinations, known for handcrafted creations, heartfelt service, and just the right amount of sparkle.
💫 From Corporate Hustle to Cupcake Royalty
Founder Carissa Lake swapped her high-pressure career in financial markets for flour, butter icing, and fun. In 2004, she began selling cupcakes at the Entertainment Quarter markets — and they quickly became the talk of the town. One stall turned into a flagship store in Waverley, and for more than two decades The Cupcake Princess was a go-to for joyful desserts and unforgettable memories.
🧁 Made with Love
Everything we offered was baked fresh daily in our nut-free kitchen using only the finest ingredients. From cupcakes and cookies to brownies and gelato, every treat was crafted to delight, whether for a party or simply a treat for yourself.
🍰 Our Sweet Collection
More than just cupcakes, we created unforgettable moments.
- Cakes – Designed to dazzle for birthdays, baby showers, anniversaries, and everything in between.
- Cupcakes – We produced the best cupcakes for customers young and old, in classic, deluxe and themed varieties.
- Cookies & Brownies – Buttery, fudgy, melt-in-your-mouth treats, handmade with the finest ingredients.
- Gelato – Creamy, artisanal Italian gelato crafted fresh on site — the perfect cool indulgence.
- Cupcake Decorating Kits – All-in-one kits for creative fun at home or parties.
- Weddings – Elegant, show-stopping cakes and dessert tables that made many big days unforgettable.
- Corporate Catering – Branded cupcakes and treats for corporate events, for customers including Qantas, Amex, Optus, Mastercard, and more.
💗 Giving Back, One Cupcake at a Time
We believed in using our business for good, proudly supporting the Sydney Children’s Hospital and Westmead Children’s Hospital, spreading smiles where they’re needed most.
✨ Thank You to Our Royal Family
Thank you for being part of our community and our story.
